Wednesday, 5 October 2011

Conventions of magazine layout

Masthead title piece-The magazine's title. Usually displayed in the top left corner.
Price-Magazine cost.
Date-Weekly: usually from Saturday to Friday. Monthly: a month ahead.
Issue Number: A tally of magazines.
Barcode: Read electronically and decoded into usable information.
Teaser: One word/phrase acts as an attention grabber.
Main Feature:Headline-A phrase that may summarise the main point of the main feature. In large print, different style, bold colours in order to catch the attention of the reader.
Subtitle-Smaller headline that maybe summarise the feature.
Smaller Feature-Features included in the magazine
Images-Size: CU to med. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.
Font-Style and size of type face.
Colour-Specific/Stylistic/Thematic types
Graphics-Graphical shapes to highlight feature(s)
Offers/adverts blurb-Banner-style shape featuring free products/promotions.
Left Third-The main headline, position your major new story for people to see on the shelves (important headlines)
Sell Lines-Brand identifier 'Brand of the year'
Splash-writing in a 'splash' bubble.
Credit-credit for the photograph
Kicker-writing that leads you in
Teller-this explains the kicker
Skyline-the line above the masthead
Flash-like a 'splash' but jagged edges
Graphology-fonts, images, design
Anchorage-explains the photo
Vocabulary-making the vocabulary relevant for your magazine
Screamers-exclamation marks, 'shouting'.

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